Imagen Ltd has become a corporate partner of BBC Media Action, the BBC’s international development charity, and joins an elite group of companies helping them to transform lives through media in some of the poorest, hardest-to-reach parts of the world.
The main aim for the project is to implement an online multimedia archive enabling their teams working around the world to easily and efficiently share their editorial content. This large library of media content, aimed at bringing lasting change to people’s lives, will be available to all the charity’s staff through a dedicated Imagen video portal instead of the multiple platforms where they are currently stored.
It will bring their teams closer together and make sharing ideas easier, helping to inspire and inform their future programming. In addition, their business development teams will be better able to find appropriate material to demonstrate their work to potential donors so that they can continue their work.
The site will be branded and customised for BBC Media Action and will enable staff to search the library and access the content anywhere in the world across multiple devices.
David Goldesgeyme, Head of Corporate Partnerships at BBC Media Action, said: “We very much welcome Imagen’s valuable partnership. Our new digital archive will transform the way we access our content, both in the UK and, more importantly, throughout our 19 country offices. As a media-based charity, Imagen’s expertise is central to our work and we are delighted to be working with them on this exciting project.”
Tom Blake, CEO of Imagen EVP, observed: “It’s great to hear how Imagen can help improve the lives of so many people – on a global scale. We fully support the work of BBC Media Action and its aims – and as video management specialists it seems appropriate that we can keep this important content safe for the long term and deliver a great experience for users.
Click here to learn more about this partnership.