Innovate Cambridge have unveiled a new and compelling innovation narrative for the region, to attract the eyes of the world and showcase our ideas, talent and track record in innovation. A shared vision, story and ambition.

We started with a simple premise: If you know what the city of Cambridge can do and what it can enable, it’s amazing. But if you don’t, it can seem amazingly complicated.

Our goal was straightforward: to create one consistent, shared message, with a timeless design. To explore and listen to everybody’s viewpoints and needs, and to give the many stakeholders and audiences an opportunity to comment and contribute. To create something that would belong to, be used by, and be the property, of everyone.

Please take a look at our launch film.