How to Collaborate with Alibaba: IP, legislation and boosting market penetration
This webinar is aimed at small-medium sized enterprises that intend to partner with the BATs (Baidu, Alibaba, and Tencent) or to operate a technology company that services the Chinese market.
What to expect:
1. How to collaborate with Alibaba, the world's largest retailer and e-commerce company, who host the B2B (Alibaba.com), C2C (Taobao), and B2C (Tmall) marketplaces.
Alibaba will explain how they can support the infrastructure requirements of European companies, security and compliance aspects, and the provisioning of marketing and promotional support to boost market penetration.
2. The latest updates, tips and support regarding IP protection and local legislation when working with Chinese investors or operating in China, presented as a case study by King & Wood Mallesons.
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